Why you Need a Publisher:

If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.

-Red Ahair

The role of a publisher is more wide-ranging than most would think. A publisher will make sure your content is available in every potential outlet worldwide. Authors who attempt this themselves tend not to reach the market as widely. Through the process of careful selection, editorial input and marketing, publishers are turning undiscovered talent into international success stories.

Fruition Publishing Concierge Services, a division of Alesha Brown LLC, works to:

safeguard an author’s intellectual property

derive maximum revenue from it

keep pace with the increasingly sophisticated reading choices and the trends of the media consumer

We know the best way to shape and channel your work. The benefit of choosing our company is that we are only concerned with providing access to the best quality content – whether it is digital or in print. Review the difference between us, traditional publishers and self-publishing below:

Traditional Publishing

Fruition Publishing Concierge Services


Publisher maintains the Intellectual Property rights

Author maintains ownership and control of Intellectual Property rights

Author maintains the Intellectual Property rights

Books are brought to market usually in 18-24 months

Books are rolled out to market usually in 3-4 months for authors and eBooks

Books are made available to the author usually in 3-6 months

Average of 4% to 15% Royalty, depending on mode of sale and is typically based on Net sales, paid twice a year, with an average advance of $1,500

55% Royalty across the board of Net sales

20% to 100% of net sales depending on whether you do it yourself or use a publishing service company with no advances paid, but typically a $10,000-$15,000 cost

Books are given a custom designed interior and cover and all printing costs are covered. Publisher typically takes over editing and final manuscript content and quality.

Books are given a custom designed interior and cover and all printing costs for distribution are covered by Fruition Publishing Concierge Services. Authors provide a fully edited, proofread manuscript that we perform an analysis on to ensure quality.

Authors assume all cost associated with design and printing. An author services company may offer template driven designs or custom design services to purchase.

Full Bookstore Distribution both online and off via Ingram Publisher Services or other reputable distribution solutions

Bookstore Distribution both online and off via Ingram Publisher Services

No Bookstore distribution or limited online availability unless author hires distribution company directly

No Continuing Education

All publishing clients are provided author strategy sessions to help with the business of being a published author including legal considerations

Typically no or expensive continuing education

Publisher takes over and makes all decisions

Author make decisions with professional guidance courtesy of Fruition Publishing Concierge Services to establish the best future for title

Author makes all decisions or hires own professionals to guide them

Typically 50% of retail price and typically limited to a certain amount

Author may purchase books at print cost plus a percentage with volume and quantity discounts

20%-65% off retail price depending on format and quantities purchased

Authors are sometimes treated as a partner

Authors are treated as valuable partners in the process and are the most important member of the project

Authors are treated as a customer

Developmental Editing

Developmental editing refers to editing that aims to improve the content and structure of a manuscript. Developmental editing is very different from proofreading and copyediting, which only ensure that a manuscript’s grammar, punctuation and spelling are correct.

By contrast, developmental editing takes on topics such as pacing, plot, characterization, and setting. There are no set rules to abide by; instead, the developmental editors draw upon their instincts, experience, and lifetimes of heavy reading to help a manuscript reach its fullest potential. Developmental editors are close to authors.


A ghostwriter may be the main or partial writer behind a book, but they are not the author. They are hired to carry out the vision of their client, and their main concern is with satisfying that client.

Ghost writers are writers for hire who take money but none of the credit for the work produced. The original writer, or author, is hiring the ghost as a freelance writer to produce copy writer work for a fee. The author takes all the credit for all the original work produced, including all the original writing produced by the ghost writer.

Writing Coaching

Do you have a desire to write, but perhaps you find yourself frustrated by an inability to develop or organize your writing, or perhaps you’re getting bogged down in the process? You need a writing coach.

A writing coach is like a personal trainer for a writer. A writing coach helps the writer develop a clear and compelling premise or plot, determine a tone, style, and voice based on the intended audience, and produce a coherent, captivating narrative, whether fiction or nonfiction.